• Background

The Renewable Energy Fund (REF) project was approved by the World Bank Board in June 2017. The objective of the REF project is to increase electricity access in Rwanda through off-grid technologies and facilitate private sector participation in renewable off-grid electrification. The REF project will be administered by the Project Implementation Unit (PIU) at the Development Bank of Rwanda (BRD) and will provide access to local currency financing through three financing windows: (a) Window 1 – On-lending through SACCOs to households and micro-enterprises for purchasing Tier 1 and above solar systems; (b) Window 2 – On-lending through banks (commercial and microfinance) to households and small and medium enterprises (SMEs); and (c) Window 3 – Direct financing of mini-grid developers.

Out of 2.5 million Rwandan households, 1.9 million are off the grid. These households rely on kerosene lamps, candles, torches, and wood fires for lighting. The REF project is aligned with the Rural Electrification Strategy (RES, 2016) whose objective is to ensure that 70% of Rwandans have access to electricity by 2018 and 100% by 2020.

To achieve these targets, there is need to, among other programs, establish mechanisms to allow low-income households to access modern energy services through basic solar system, as well as to target the private sector such that solar products are made available on financial terms that are affordable to the Rwandan population.

A technical assistance in form of an awareness campaign is necessary to sensitize the end user public as well as stakeholders to boost uptake of this project.

Considering the early stages of development of the off-grid market in Rwanda, coupled with the ambitious objectives and design of the REF project involving wholesale and direct lending across multiple participating entities under three financing windows, BRD seeks to engage the services of a 360 degrees PR and Creative Agency to work closely and assist the PIU of the REF project.

  • Objective

The objective of this Technical Assistance (TA) is to conduct a top-of-the mind awareness campaign on the REF in order to motivate and appeal to the end user public and stakeholders, educating consumers on the benefits and opportunities from off-grid electricity services (e.g., standalone solar systems and/or mini-grids), and on the benefits from quality-verified solar systems which will help communities make informed purchasing decisions. The Agency will also educate the target beneficiaries on the processes and requirements for accessing the local currency lending via the relevant financing windows.

  • Scope of services

The primary responsibility of the Agency is to support the PIU to ensure there is timely, relevant, and up-to-date communication services to targeted stakeholders. The Agency will provide the necessary training and updates to the PIU to build institutional capacity and ensure the timely and effective delivery of the project’s awareness objectives as guided by the M&E framework.

Specifically, the Agency shall undertake the following functions and duties but not limited to;

Prepare complete brand and marketing strategy, develop creative ideas and production for relevant communication channels, including above the line and below the line activities.

Campaigns will be carried out in English & Kinyarwanda and any other languages for various media as per the relevant target group and the requirements of BRD from time to time. The Agency should have access to local language experts proficient in regional languages.

Based on a study of the target stakeholders, the Agency will provide a proposed plan of strategic and tactical activities which will enable the project to communicate effectively towards the delivery of project objectives. The Agency will identify priority localities, communication channels, and key messages to increase awareness on the benefits and opportunities from off-grid electricity services and on the benefits from quality-verified solar systems. The Agency will describe, plan, and quantify media and non-media activities. The Agency will also propose tools to measure the effectiveness of the communication campaign.

To achieve the above therefore, the key outcomes to be delivered by the Agency are:

  1. Brand Creation
    • Visual identity harmonization of REF financing products;
    • Creating names and identity for the REF;
    • Establish the brand architecture/ positioning / language / message / tone / promise and identity / that will be common across the organization and externally for campaigns;
    • Creating semiotic approach for the brands through formulation of brand manual.
    • Formulate creative positioning for all mediums of communication.
  1. Outreach and awareness Campaign
    • The agency will be responsible for developing a 360-degree outreach campaign for the REF and its financing products, as well as awareness campaign on the benefits and opportunities from off-grid electricity services (e.g., standalone solar systems and mini-grids) and on the benefits from quality-verified solar systems. The planning will include concept development, designing the campaign, implementation of campaign, etc.;
    • The Agency will be responsible to share their analysis (domestic/international) about payments/non-payments market scenario, growth trends and insights, consumer trends/patterns – which messages/method acts as a motivator and which does not, a presentation on case study on top international campaigns and the effectiveness of the campaigns;
    • Public Service Announcements (PSAs) – draft 30 second PSAs and distribute to area radio stations, secure runs;
    • Ad Space – coordinate with publications for potential free ads/remnant space;
    • Coordinate with the PIU of the REF Project and other Stakeholders as needed;
    • Offer consistent communications while pushing out a campaign on what makes the products so invaluable.
  1. Regional adaptation of creative content across all communication channels;
  2. Public Relations;
    • Facilitate drafting & distribution of all press releases, media announcements, etc.
    • Coordinate media attendance and management at events;
    • Manage and act on all publicity opportunities such as community events, holidays, editorial calendars, etc.
    • Monitor all media coverage of the products and related topics.
    • Potentially implement social media for the campaign.
    • Pitching – personally contacting editors & reporters for coverage based on their editorial calendars or a specific event/topic.
    • News-Press Editorial Board – facilitate meeting with boards and relevant orgs /or publishing editorial features in relevant publications, event attendance/coverage.
    • Press Release(s) – include selected messaging in all of the material (branding).
    • Be the media liaison and keeping all relevant information organized. Meetings, conference or phone calls, etc.
  • Shortlisting criteria
  • Demonstration of at least three similar assignments proven by reference letters of successful completion indicating nature, type, and scope executed in the past five years (2017, 2016, 2015, 2014, 2013).
  • In providing evidence of the similar assignments executed, the firm must indicate the scope of services executed, and value of the consultancy services, status of the assignment, and details of the client including client’s full name, physical address, telephone contacts, and email address, and written consent authorizing BRD to request feedback from the listed clients.
  • Availability of appropriate skills/expertise among the Agency’s staff including expertise in: Socio-economic research and development, Project planning and market research, Strategic advisory services, Advertising, Marketing, Creative and PR, off grid electricity, etc.
  • Experience of at least one (1) related assignment in Sub-Saharan Africa in similar campaigns in other off-grid solar markets in the region (e.g., Kenya, Tanzania, Ethiopia, etc.);
  • Experience of at least one (1) related assignment in Rwanda with a similar institution will be an added advantage.
  • Consultants may associate with other firms in the form of a joint venture or a sub

consultancy to enhance their qualifications. The type of association whether a

joint venture or a sub consultancy should be clearly indicated in the Expression

of interest.

Interested consulting firms are invited to address their expression of interest with the following information

  1. Certificate of company incorporation
  2. Contact Address like (Telephone Number, Fax Number, e-mail address)
  3. Certificate of Incorporation of the JV member (for each member) if any – association

with local agency in similar fields is encouraged.

  1. Relevant experience of the firm;
  2. Ownership & governance structure of the firm
  3. Technical and managerial capability of the firm evidenced by project references of

previous similar assignments;

  1. Provide at least three certificates of good completion as proof;

Please download the template from  and fill it for submission.

Expression of interest shall be submitted to the Chief Executive Officer through to the following link address:  not later than 29/05/2018 at 3:00pm.

For any clarification, please address it to the Chief Executive Officer of the Development Bank of Rwanda at,; and;

Faithfully Yours;


Chief Human Capital & Admin. Services                                         Chief Executive Officer


The Development Bank of Rwanda (BRD) has designed a Management Information System (MIS) to manage the student loan and bursary scheme. It is in this framework that BRD calls upon all ongoing students that are on the student loan scheme in Rwanda to update their contract information in the new MIS. Provision of adequate and accurate information is a requirement as per Law Nº 44/2015 of 14/09/2015 governing student loans and bursaries. Each student will receive a password in the email they gave to BRD which will be used in accessing the system to complete the process. The MIS is accessible on the MIS (Student loan) option at the top bar of the BRD website It is a requirement to all ongoing students to update their contract information in the system to enable onward processes.

The deadline for updating the student contract in the system is July 15th 2018.

For any clarifications, please contact BRD through  or call the toll free number 0788388168 , 3288 (toll free) or else 0788354697 for technical support.

Done at Kigali, 14/June/2018


Chief Executive Officer


  1. A student should be on the REB List within the System.
  2. Should have a valid email already registered in the system (for ongoing students, a new password will be sent to the email provided by the student during the singing of contract with BRD).
  3. For ongoing student, a student without a valid email address should send a message to to be guided on the way forward. He/she should provide a telephone number, Registration number and College name.
  4. A student with a valid email registered in the system will receive a username and password through his/her email.

Request to employers to comply with the law nº 44/2015 of 14/09/2015 governing the student loans and bursaries

Request to employers to comply with the law nº 44/2015 of 14/09/2015 governing the student loans and bursaries

Pursuant to the provisions of the law nº 44/2015 of 14/09/2015 governing the student loans and bursaries, employers having staff who benefited from the student loans scheme have a duty to inform the Development Bank of Rwanda (BRD), a financial institution that has been mandated by the Government to manage the student loan scheme, in writing about their staff who benefited from student loans. The announcement in attachment serves to kindly request the employers to fill the form also attached and submit it to BRD through in PDF, or submitted to BRD, Education Finance offices, located at Muhima KN2 Av34.

For more information on the process to be followed please refer to the announcement below:



The Development Bank of Rwanda (BRD) wishes to request all employers having staff who have benefited from the student loans scheme from 1980 to comply with the law nº 44/2015 of 14/09/2015 governing the student loans and bursaries. Therefore, BRD requests the concerned employers and staff members the following:



The BRD Management would like to inform you that it has relocated the Education Department from Kacyiru to Muhima KN2 Av34, neighboring the NISR (National Institute of Statistics of Rwanda).

Ubuyobozi bwa BRD buramenyesha abantu bose ko ishami ryaro rishinzwe uburezi (Education Finance Department) ryakoreraga Kacyiru ryimuriwe ku Muhima iruhande rw’Ikigo cy’Igihugu cy’Ibarurishamibare (NISR).


 The Development Bank of Rwanda (BRD) Ltd would like to procure IT equipment from a well-established and qualified companies financially viable. The key items to be supplied are 17 laptops brand new.

In this regard, the Development Bank of Rwanda wishes to invite all interested and qualified bidders to submit their Proposals for the goods stated above.

The tender documents in English may be obtained from BRD, Procurement office from 08/05/2018 upon presentation of proof of payment of a non-refundable fee of Twenty Thousand Rwandan Francs (Rwf 20,000) deposited on the account nº 593412700910118 of BRD opened in BPR.

Well bound and sealed proposals, presented in 3 copies one of which marked original, 2 copies and a USB containing a soft copy of the technical and financial bids. These should be sent to the BRD LTD, PO BOX 1341, Kigali Rwanda, not later than 17/05/2018 at 10:00 AM prompt

The proposals will be opened physically in the presence of the bidders’ representatives who wish to attend the opening session at the above address on 17/05/2018 at 10:30 AM in the BRD meeting room on ground floor.

Please note that the proposals will be put in an envelope bearing the name, the address of the prospective bidder and title which will be marked as follows:


 Do not open except in public session on 17/05/2018”.

Enquiries regarding this tender may be addressed in writing to:

Development Bank of Rwanda,

Procurement office

P.O. Box 1341

Kigali Rwanda


Faithfully Yours;


Procurement Officer            Chief Human Capital & Admin. Services